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Succes Stories

Timeline of Button Corner

Our history, showcase, growth, and key milestones.

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1967: 

Our Humble Beginnings

The Button Corner story started in 1967. What began as a small-scale operation, sparked by the innovative idea of Haji Abdul Latif, quickly established a foundation built on dedication and quality. His initial vision set the stage for decades of growth and industry excellence.

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1970–1975: Establishing the Roots 

Following its inception, Button Corner focused on consolidating its foundation, operating from a single flagship location during its first seven years. This period of steady, deliberate growth allowed the brand to solidify its market presence and prepare for future expansion.

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1975–1985:

 Network Expansion

Button Corner successfully expanded its retail footprint by opening several new locations. A key milestone during this decade was our landmark partnership with J&P Coats, which significantly accelerated our growth and elevated our business scale within the industry..

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1985–1995: International Trade

Button Corner expanded into international commerce, launching import and export operations to serve a broader market. Sourcing extensively from global fashion and trade capitals—including Thailand, Singapore, Hong Kong, and Japan—the brand broadened its inventory with unique, high-quality products, reinforcing its long-standing commitment to customer trust and satisfaction.

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1995–2000: Sourcing Global Trends

Staying ahead of the fashion curve has always been a hallmark of Button Corner. During this period, our CEO Muhammad Arshad personally traveled across Asia—visiting major trendsetting markets in Malaysia, Japan, Hong Kong, Singapore, and Thailand. These international business tours were dedicated to analyzing the latest garment trims and fashion movements, allowing us to bring world-class designs and innovative products back to our customers.

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2000-2007. 

Industry Innovation & Succession

Button Corner revolutionized the fashion retail space by establishing its own production standards and partnering with fashion institutes. This growth paved the way for a massive expansion of the catalog by 2011, introducing a wide range of tailored product categories. This era also marked a proud milestone in our history as a family-owned enterprise, with Mr. Arshad bringing his sons, Salman and Usman, into active leadership to carry forward the brand's enduring heritage.

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2007–2012: Wholesaling & Industrial Integration

During this period, Button Corner formalized its B2B division, establishing long-term partnerships with commercial garment manufacturers and retail brands. Sourcing and producing at scale allowed the company to significantly diversify its product lines, cementing its reputation as the leading B2B supplier for premium fashion trims.

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2011–2017: 

E-Commerce Launch

In 2017, Button Corner expanded into e-commerce to deliver a seamless online shopping experience across Pakistan. Featuring a vast digital catalog, 24/7 availability, and optimized search features, the platform ensures effortless browsing paired with reliable nationwide delivery. This milestone successfully modernized our operations while maintaining our position as a market leader.

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2017–2022: 

Taking Control of Craftsmanship

With our online marketplace successfully serving customers nationwide, we decided to take our commitment to quality a step further by bringing production in-house. This era marked a major milestone as Button Corner formally launched its own manufacturing division. By controlling the entire process—from raw design to final product—we unlocked the ability to innovate faster, minimize waste, and deliver the pristine standards of craftsmanship our clients have relied on since 1967.

25/12/2024

2022–2026: 

Identity Modernization & Positioning

During this period, Button Corner launched a strategic brand evolution to modernize its market presence. By refreshing our visual assets, unifying our omni-channel messaging, and strengthening our market positioning, this milestone successfully blended our rich historical legacy with a sleek, contemporary corporate identity tailored for the next generation of designers and partners.